#WEBSITEMANAGER HOW TO#
#WEBSITEMANAGER PLUS#

Strong analytics skills and data-driven mindset.High level of competency with Google Analytics and Google Tag Manager to ensure we are measuring the correct data.Experience with website testing platforms.Deep understanding of different marketing channels & customer journeys.Demonstrated proficiency in managing projects with multiple deliverables and varied timing.5+ years in performance marketing and digital conversion optimization hands on roles with a track record of managing successful marketing campaigns.

Highly analytical approach to driving results.

#WEBSITEMANAGER HOW TO#

Natural problem solver with a strong understanding of how to drive consumer behavior.5+ years’ experience in Digital Marketing, with a strong understanding of UX best practices as part of a holistic SEO strategy.

#WEBSITEMANAGER PLUS#

Bachelor's Degree MBA or Master's Degree a plus.

Conduct UX research to better understand our user’s behavior and goals.

Identify gaps in tracking and work with both the product marketing and demand generation teams to tag all necessary events for a holistic view of the customer journey.

Troubleshoot and identify existing issues within the funnel to help drive a cohesive optimization testing strategy, aiming to remove friction and streamline the application process.

Responsible for managing, organizing and presenting data in a clear, concise and actionable format to the larger marketing team and organization.

This includes aligning key stakeholders and contributors

Own the website roadmap from a marketing perspective, ensuring projects are prioritized in a way that achieves OKRs.

Establish KPI’s and develop reporting using internal programs (such as Salesforce, PowerBI, Google Analytics, etc.).

Develop Nextiva’s website optimization strategy and oversee the process from start to finish managing everything from ideation to execution, through to analysis & reporting.

Develop, manage, and report on multivariate tests, relevant site metrics and KPIs to evaluate website performance, drive more qualified leads, and identify opportunities for improvement.

Use web analytics and conversion rate optimization tools to provide data-driven suggestions that will improve website performance and demand generation programs.

Create a vision and strategy for web optimization designed to improve customer journey conversions, optimize flows, and streamline navigation.

Remain informed of competitor online efforts and position Nextiva to continue to lead in the space.

Partner cross-functionally with Demand Generation, Web Design, and Product Marketing to optimize visitor engagement, improve conversion rates, and produce personalized intent-based website experiences.

Ensure adherence to web and graphic standards.

Manage promotional offers across the site as part of the larger monthly and quarterly marketing strategy.

Coordinate with other marketing team members to ensure active promotions and campaigns are represented on the website(s).Plan and implement web-based marketing strategies and campaigns via Nextiva’s website(s).You’ll then take that insight and optimize the flows, navigation, and promotions to improve UX and increase pipeline from the website. You will work closely with our web development, product marketing, and demand generation teams to understand how consumers navigate Nextiva’s domain. We’re actively looking for amazing people like you to join our team!Īre you a strategic thinker with a passion for understanding how customers think? Do you have the creativity and technical skills to analyze consumers’ behavior online and then translate that into improved website performance? Nextiva is reshaping the way businesses think about communications, and as the Web Marketing Manager you’ll be responsible for shaping that story on. Nextiva is not just a tech company - we’re the backbone of the economy.īy joining our global team, you’re saying yes to an opportunity to be part of a tech company with massive growth potential and exciting opportunities ahead.

Business leaders look to Nextiva to equip their teams in the office and while working from home. We don’t study industry trends we create them. Today, Nextiva is the fastest-growing, privately held provider of cloud communications. Companies solve their toughest challenges using our VoIP innovations and signature Amazing Service®. We’re not your parent’s phone company.įounded in 2008, Nextiva took on the trillion-dollar telecom industry and succeeded in changing the game by making technology more accessible and affordable for everyone. Over 100,000 companies rely on Nextiva for phone service and customer management tools. At Nextiva, we create connected communication tools that help businesses stay in touch with their customers and teams.

Websitemanager